Leticia’s Dreaming

Leticia Anne Designs Graphic

Yiradhu Marang ‘Good Day’, my name is Leticia Quince. I am a proud Wiradjuri yinaa ‘woman’. As part of my business, I pride myself on creating connections, and I find the most authentic and insightful connections come from being open, honest and real with those around us. That’s why I find it important to share insight into who I am, a bit about my journey and what has inspired me to create my own business dreaming – Leticia Anne Designs. 

For those who have been apart of my journey for some time, you may have have had the privilege of seeing my growth first hand. For those new to my journey, I used to be known as ‘a kid in care’ that was doing amazing things and breaking a cycle. But now take pride in being known as a resilient woman who had harnessed her own business at 23 years old. Leticia Anne Designs is known as one of the go-to 100% Indigenous owned and run design agencies in Australia. 

Leticia Anne Designs Graphic
Leticia during ceremony


Leticia Anne Designs Graphic

But how did I come to be here? What inspired me? I was born on beautiful Wiradjuri country and my mob stem from Narrandera. During my childhood, I found myself living in various towns across country in Western NSW, primarily Dubbo (my ngarumbang ‘home’). When I was 12 years old, I went into Foster care with my younger siblings. I had many experiences that shaped my life into what it is now. I overcame complex childhood trauma, experiencing PTSD and did a lot of healing. I was adamant on creating my own path and inspiring to be role model the strength that can come from trauma. 

In 2013, when I settled in Dubbo, I completed my community services studies. At 19, I went straight into crisis driven work as a Youth homelessness caseworker – this was just the beginning of my journey as a youth worker. I doubled up with also being a dance instructor managing the local PCYC studio for 5 years (that was my creative side flowing through). But I couldn’t stand back and do just that; I also became a Youth Ambassador and consultant for AbSec, Department of Community and Justice UCCHange, Create Foundation and also chaired the Dubbo City Youth Council. Talk about wearing many hats! 

In late 2019, I decided to study my Diploma of Graphic Design at Billy Blue College of Design. This is where my life and career direction starting shifting. In March 2020, I kick started my business, and was thankful for my local connections in Dubbo reaching out for design work. 

In 2021, I relocated to Newcastle to live on Wonnarua Country. I decided to finish up as a Youth Development Coach for Uniting’s Extended Care Pilot after 2 years. This is where I had to trust in embracing being a business owner full-time and start evolving to my bigger vision. Within 6 months, I created a team of deadly creatives who I contracted working alongside me to help broaden my service offerings. Fast forward another 6 months to hiring my first employee – Lauren (don’t worry you will get to know her/them – talk about having a sidekick that encompassed all of what LAD represents and an amazing First Nations Artist). 

Where are we now? Late 2022, now living on Darkinjung Country, Central Coast. I am preparing for my first little gudha ‘baby’ to arrive and my team has envolved yet again. Check ‘Our Team’ page to learn more.

I’m hoping that in reading a little about who I am as a person, my journey and my passions, you feel comfortable taking the step to reach out and connect. I look forward to getting to know you, hearing about your journey and how we can best help you to embrace your business dreaming with some deadly designs that you’ll love and embrace daily.

Yarn Soon,
Leticia Anne

14th November 2022


We would like to acknowledge the Traditional Custodians of the land that we stand and live upon. The beautiful Country created throughout our Dreamtime over 70,000 thousands of years ago. We’d like to pay our respects to our Elders past, present and future emerging for they how the acknowledge, guidance and resilience of our people. We’d also like to extend our gratitude for the gifts our Mother Earth and Baiame’s creations – for our people, land, waters & sky. We would like to further this to all our First Nations clients, businesses, creatives and community members across all Nations within Australia.