Young Change Agents
Connect & Discover
At Young Change Agents, they see the future of education. They aim to make entrepreneurial education a reality by delivering a range of education programs. This is to help develop the mindset of an entrepreneur among young people from 10 to 25 years. Being a young person and having starting her business at 23 years old, this project was super exciting for Leticia. We believe that our young people are masters of their destiny and have so much potential in contributing to the economy. We only need to provide them with guidance to do so. When co-founder Margaret O’Brien approached Leticia regarding branding one of their programs, Leticia immediately expressed how excited she was to take on the project.
Lighting the Spark for Future Leaders program is a cross-generational social entrepreneurship program that will help engaging Indigenous girls aged 14-24 to embrace their journey. Supporting the young entrepreneurs with mentorship and support of Indigenous women who are leaders and entrepreneurs themselves. In this space the mentors will also act as the young people’s role models, co-founders and collaborators. With this, Young Change Agents saw the need to develop branding for Lighting the Spark to fit their target audience better. So, after our fruitful brand discovery workshop, we were able to pinpoint the key attributes for the program branding and designs.
Gather & Create
Journey Across Country
This was represented by images of cross-hatching. It represents the different Nations coming together in a shared path to create strong connections between the youth and the mentors.
Youth and Support
They are represented by the icons that we developed within white circles being the young people. They are in the center of the yarning circle and are surrounded by the dots that represent the community.
Lighting the Spark Logo
Within the logo, you will see the U-shaped symbols representing the mentors and program supports. The mentors surround the young women to bring empowerment and bring the program to life within our communities. With the support and guidance shared between the mentors and the young people, sparks of ideas and wisdom come to life. These sparks of light are then represented on the dots surrounding the main icon.
Share & Embrace
Once the illustrations have been completed, Aruna distributed the outputs among the facilitators. We were humbled by the feedback we received from the partners and team involved. We are so excited to see the designs reflected in communities across Australia and to see learn the outcome of the young First Nations women involved.