Leticia Anne Designs
white meeting circle with three circle for Leticia Anne Designs Branding Icon

Tyla’s Brow Studio

BRANDING  |  2020
Aboriginal traditional artefact with orchid

logo design

Tyla's Brow Studio
Logo Design, Style Guide & Collateral
Tyla Brow Studio logo on photo with rose gold plants, a beauty salon in Dubbo

When it came to designing Tyla’s logo, we went through the journey of clarifying her visions and ideas through creating a mood board of inspiration. From here I developed some initial concepts to explore her direction further. Tyla decided on having a word mark, to step away from the generic eyebrow icon logo and to have something that was elegant yet represent her business.

Submark design for brow salon in NSW
Aboriginal meeting circle icon for Leticia Anne Designs branding icons

style guide

We then developed a style guide that lead the rest of the way, as we journeyed through fonts, colours, key words and brand direction, and her imagery mood board.

Having a style guide is important as it helps build consistency across all of your branding collateral. Consistency then helps build connection for people to remember your business identity by, but most importantly, connection to trust, explore and to remember and know what your business is all about.

moodboard for salon branding project
Aboriginal art path for Leticia Anne Designs branding icon

business cards

Tyla decided on a minimalist design on the back to really help her logo pop with the rose gold on top of this gorgeous Charcoal Grey.

We then developed something that remained true to her branding key elements and aspects that were highlighted in her style sheet with showing off her submark logo.

Little surprise; they are also appointment cards for Tyla to book in her next client appts!

Business card design for beauty salon in NSW Tyla's Brow Studio

other branding collateral



Leticia is absolutely amazing with her designing. I am so thankful and grateful for her artistic designing for my business logo, business cards, brochures, Instagram highlights, Facebook cover and service lists. She is very patient and she is dedicated to achieving the clients needs. I have to say I am fussy and we have had so many changes through the process but she goes beyond outside the box to suit the clients needs. Thank you again Leticia for everything, would highly recommend.

Background image of sunset in Dubbo by Leticia Anne Designs

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Aboriginal meeting circle icon for Leticia Anne Designs branding icons
Aboriginal art illustration of dots in different branding colours of Leticia Anne Designs representing journey
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