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Independent Safe CARING at Home

Logo Refresh & Branded collateral

Leticia Anne Designs & Co Brown Element

Connect & Discover

Larissa is a proud Wiradjuri Bungjalung Yinaa ‘woman’ whom embraced her business Independent Safe Caring at Home in honour of her mum’s legacy within commercial and residential cleaning – within Dubbo, surrounding communities, with goals to branch her business out to Sydney. It warms our heart to hear the journey of how Larissa began their business dreaming. Larissa is kind, passionate and holds a pure love for her business and her values hold true throughout. Within the short time of getting to know Larissa and understanding her whys, we felt inspired. This made illustrating and sharing her story effortless.

Gather & Create

Larissa initially reached out to explore getting new business card designs alongside a custom t-shirt design that respected her learnings and love for her mother and father. You’ll notice Jasper, her mum’s beloved dog alongside the footprints as she enjoyed walking Track-o-Riley in Dubbo and the journey around the river. The kookaburra is her father’s totem surrounded by the water ways of Bundjalung Country. Throughout the design we all paid respect to her community and the journey of breaching out and connecting to other communities.

It was within this space we also refreshed her logo from her previous logo to bring through a new font, layout of the logo and revamped colours.

Independent safe caring at Home Business Card design
Business card design

Share & Embrace

lanyard mockup
mockup of logo on bottle

Larissa embraced her new designs and business identity with so much pride for her connection as it was a part of her. You’ll now see Larissa and her team at ISC HOME wearing their custom t-shirts that we worked with XLR8 Promotions in Dubbo to bring to life. We designed the sleeves of the shirt of which we carried over to the business card design. We are proud of how the shirts turned out and for Larissa to have her story shared in a way that’s true to her business dreaming and vision. Talk about storytelling! We recommended reaching out to Larissa to yarn more about the story behind the design.

We would like to acknowledge the Traditional Custodians of the land that we stand and live upon. The beautiful Country created throughout our Dreamtime over 70,000 thousands of years ago. We’d like to pay our respects to our Elders past, present and future emerging for they how the acknowledge, guidance and resilience of our people. We’d also like to extend our gratitude for the gifts our Mother Earth and Baiame’s creations – for our people, land, waters & sky. We would like to further this to all our First Nations clients, businesses, creatives and community members across all Nations within Australia.