Leticia Anne Designs
white meeting circle with three circle for Leticia Anne Designs Branding Icon

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GRAPHIC DESIGN & APPAREL  |  2021
Photo of pottery by Leticia Quince

connect & discover

Client:
Independent Safe Living at Home
Services:
Graphic Design
Date:
2021
Project Link:
Facebook: @ischome
full logo design of heart and connection for cleaning business

Larissa is a proud Wiradjuri Bungjalung Yinaa woman whom embraced her business Independent Safe Living at Home to her mum’s legacy within commercial and residential cleaning – within Dubbo, surrounding communities, with goals to branch her business out to Sydney. It warms my heart to hear the journey of how Larissa began their business dreaming. Larissa is kind, passionate and holds a pure love for her business and her values hold true throughout. Within the short time of getting to know Larissa and understanding her whys, I felt inspired and creating the design for her branding and using story telling throughout just flowed.

Aboriginal meeting circle icon for Leticia Anne Designs branding icons

gather & create

Larissa initially reached out to explore getting new business card design alongside a custom t-shirt design that respected her learnings and love for her mother and father. You’ll notice the little Jasper, her mum’s beloved dog alongside the footprints as she enjoyed walking Track-o-Riley in Dubbo and the journey around the river. The kookaburra is her father’s totem surrounded by the water ways of Bundjalung Country. Throughout the design we all paid respect to her community and the journey of breaching out and connecting to other communities.

It was within this space we also refreshed her logo from her previous logo to bring through fonts and colours that were still connected but given a fresh feel.

fun business card design for commercial and residential cleaning in new south wales
front details on business card for independent safe caring at home business in New South Wales

share & embrace

Larissa embraced her new designs and business identity with so much pride for her connection as it was a part of her. You’ll now see Larissa and her team at ISC HOME wearing their custom t-shirts that we worked with XLR8 Promotions in Dubbo to bring to life. I designed the sleeves of the shirt with a design down the side of which we carried over to the business card design.

I’m so proud of how the shirts turned out and for Larissa to have her story shared in a way that’s true to her business dreaming and vision. Talk about storytelling! I recommended reaching out to Larissa to yarn more about the story behind the design.

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mock up of lanyard laying on plain back ground with logo of cleaning business in Australia
drink bottle mock up for cleaning business in Sydney
front of cleaning business shirt with Aboriginal symbolism on pink and purple polo
t-shirt design with custom illustration on sleeve of aboriginal symbols and meaning for cleaning business
back of t-shirt apparel design for ISCHome with indigenous designs

related projects

Aboriginal meeting circle icon for Leticia Anne Designs branding icons
Aboriginal art illustration of dots in different branding colours of Leticia Anne Designs representing journey