Connect & Discover
Flux Kombucha is a conceptual label developed for the focus of a design assessment Leticia completed in her studies at Billy Blue College of Design. Leticia had a bunch of fun creating this label and getting to learn aspect of finished art and pre-print set up for packaging design. This was considerate of selecting style, colour mode, bottle style, dimensions of the label, having a die cut and embellishment as required in the brief.
Gather & Create
Understanding the brief & Market Research
The process in developing this project is part of the direction we take with our client projects. To dig deeper and explore the brief, the target market and competition. Through reviewing and exploring the labels and style of the bottles, supported with the research by Lumina Intelligence, it is reflective that Millennials are the prime target audience. It also targets people that are health-conscious and exploration of alternative options of food and beverages to increase their health & wellbeing.
This is a highly competitive market and only expected to grow in coming years. There are very competitive brands within the market due to their stance in the major supermarkets in Australia such as Coles, Woolworths include; Amplify, Remedy, MoJo, Wild, Humm. These are some that we are exploring to stand out from.
Leticia wanted to create something BOLD & IMPACTFUL!
Share & Embrace
Leticia loved getting to gather thoughts and feedback from friends, family and design friends for this project. It helped Leticia to explore her design thinking and decisions to create and share the final piece.