BRANDING & GRAPHIC DESIGN | 2020
BRANDING & GRAPHIC DESIGN | 2020
I had the opportunity to connect with Erin at Evolve Marketing & Communications early last year and we instantly became two peas in a pod – as she is now one of my closest dearest sisters. Erin was the one to give me the opportunity to start designing logos for her clients which helped spark the light into launching my business. To know she believed in me to the point of asking me to do her rebrand was amazing and super dooper exciting. We got to work…
Erin was based in Dubbo like I was and recently relocated to Sydney to embrace her business to all new heights.
Focused on web design, social media marketing & engagement, sales & advertising, and so much more… it was time she focused down on her target market and niche. Her focus being helping people in business EVOLVE to have the freedom they desired to explore, adventure and grow personally and within their business. And her new branding says it all… about living the life you desire!
Oh, did I mention, EVOLVE Marketing & Communications is our sister business to Leticia Anne Designs – you will see we team up quite often to provide a flow of services to all our clients from branding & design to websites & marketing.
Talk about a total rebrand and fresh feel… the feel we went for the branding was
ADVENTURE | ADRENALINE | FREEDOM | JOURNEY | MINIMAL | TRANSPARENT
With the logo design, Erin wanted something minimalist, strong and mysterious (hence leaving marketing & communications off her main logo. To have a little high end feel logo font matched with the quirkiness and fun behind the scenes that came through with handwritten font for her headings.
Within her sub-mark we took inspiration from her previous logo to still use the circular feel and to have something that branded her imagery on social media effectively without taking away from the images & content.
Here you see all the key words and direction come to life…
Facebook Cover & Custom Instagram Highlights
Talk about fun and adventure… that it was, venturing through hundreds of photos to pick out ones that sat true to the colours, feel and impact of EVOLVE – to create the photo style Instagram highlights and Facebook Cover that complimented one another just nicely
This is where the minimalist feel comes in – with some sandy beach vibes – showcasing the many direct layers to EVOLVE Marketing & Communications
Erin is embracing & loving her branding daily! and is in the process of rolling it out to its full potential starting with her social media presence. Head on over to check it all out!
EVOLVE MARKETING & COMMUNICATONS
I have never ever met someone that is so determined, full of life and goals orientated. Leticia has an outrageous amount of passion for the graphic design and marketing industry which never fails to show through her work. With every project that Leticia has completed for myself and others, she has done so with utter passion, and diligence. If you’re looking for someone who will want your business to succeed as much as you do, you need to have Leticia on your sideline cheering you on. Having Leticia on my team has been an invaluable asset for my business and I would absolutely recommend her to anyone needing a logo, branding, digital marketing, illustration work and so fourth. Leticia is always learning new skills in the industry and is always eager to know more. I could not recommend her enough!