BRANDING, GRAPHIC DESIGN | 2020
Cat is a proud Wiradjuri & Yuin Woman, who offers counselling and wholistic therapies to support spiritual and mental wellness incorporating bush medicines, Mother Earth energies & crystals. She embraced the start of her business journey in Dubbo prior to relocating to Ulladulla. In a space of change in location and holding a bigger vision, she decided to embrace the next part in her journey with rebranding her business before opening up her new space in Ulladulla. Cat was inspired by the work her Aunties have done and decided to share her gifts with a wider population which she is super excited about!!
Cat decided on embracing our Platypus Branding Package which included full logo suite, style sheet and an A4 flyer of her services.
What better way to share her connection and meanings behind the logo I developed with her then from the thoughts and words of Cat herself.
As shared on her website:
The flowering gum was chosen to represent Evoluva Wellness because the tree is deeply connected to and supported by Mother Earth. The flowering gum is strong and able to withstand the storms of life yet still grow and bloom beautifully – undeterred by hard times. The blossom emerges from the gumnut representing our own internal ability to blossom, the beauty and strength of our spirit hidden within ourselves; waiting to bust out into the sunlight. At first sight the gumnut seems simple, neutral with a hard exterior – it is not until the blossom slowly emerges that you can see its true vibrance, unique colour and dazzling exquisiteness. The meeting circle features in our design because Evoluva Wellness is a place of safe meeting. Our space in Ulladulla is a place for non-judgmental discussion, support for individuals/groups and the sharing of wisdom.
Evoluva Wellness style is based around the key branding words and meanings:
Healing | Calming | Growth | Natural | Organic | Journey | Culture
The colours are calming, earthy and grounding with imagery that sits true to her vision.
To help embrace Evoluva Wellness, I developed a some mock ups with the logo to represent the vision and connection of different items relevant to the services Cat offers such as having a t-shirt, water bottle for fuelling our body and soul, and oil dropper for the bush medicines available.
Cat has now also set up a shopfront within Ulladulla with a safe space to embrace her business with her branding proudly shared.
Leticia Anne Designs has created the most amazing logo & provided insight & ongoing support of my complete business rebranding. Leticia was in contact throughout the process- demonstrating she is genuinely about collaboration with clients! I am so blessed to have had this phenomenal woman & her design eye on my team! I am endlessly grateful for her efficiency, attention to detail & love she puts into all aspects of her process… I am completely in love with the final product! Cannot recommend Leticia Ann Design services highly enough. Support & mentoring has been ongoing – supporting integration across all business, online & social platforms. looking forward to future collaborations as everything she touches becomes golden. Thank you thank you thank you.