Down the Lane

Down the Lane

Logo Design and Branding

Leticia Anne Designs & Co Brown Element

Connect & Discover

Down the Lane is a new high-end Italian-fusion restaurant in Dubbo of which Leticia had the absolute pleasure of designing the logo and some of the essential branding direction for. Errin whom is also the owner of Church Street Cafe, reached out to us in trust in the previous design work we have done for her to bring her next business venture vision to life and we did just that with the Goanna Branding Package.

Gather & Create

Coming up with a logo with Errin just happened, we were instantly on the same wavelength from the get-go with style, aesthetic and feel. We wanted to develop a logo that stood its own ground and was unique in Dubbo. To have a little city style vibe and with the simplicity of keeping it as a wordmark. With having worked with Errin on previous design work for Church Street Cafe and having build a good rapport, it helps me to have a deeper understanding of her direction.

Style Sheet

Talk about bringing to life:

Within the style sheet the colours paid respect to the natural aesthetics of this beautiful heritage listed building in Dubbo, with a little ooft of orange, blues and greens to compliment it. You will see aspects of these colours even through to their rugs and lighting and special touches in the restaurant. Now that’s true branding.

Custom Instagram Highlight Icons

Talk about fun custom Instagram highlights embracing the neon style again as similar to the designs for CSC, but encompassing the colours for the style guide. Talk about some quirkiness, as the restaurant itself has cool of fabulous neon signs and designs.

Business Card Design

Utilising one of the photos taken by Amy Allen Creative Co. We brought to life a double-sided business card with a QR code that links straight to their social media. This is a way to keep it simple and to have information come straight to your phone.

Custom Branded Illustration

Last but not least, a custom illustration that connected to one of their neon sign inspirations but with a spark to keep it their own on a brick wall. Leticia draw the design sketch on paper, then utilised her iPad and Adobe Illustrator to bring it all to life.

Share & Embrace

It’s now out there! Errin and Vin alongside locals & visitors in Dubbo are embracing & enjoying the chilled yet beautiful atmosphere of Down the Lane. Check out a photo of the signage on my first visit to dine at Down the Lane. I too can vouch for the GF Pizza I got to enjoy on the night.

We would like to acknowledge the Traditional Custodians of the land that we stand and live upon. The beautiful Country created throughout our Dreamtime over 70,000 thousands of years ago. We’d like to pay our respects to our Elders past, present and future emerging for they how the acknowledge, guidance and resilience of our people. We’d also like to extend our gratitude for the gifts our Mother Earth and Baiame’s creations – for our people, land, waters & sky. We would like to further this to all our First Nations clients, businesses, creatives and community members across all Nations within Australia.