Deadly Ed

Deadly Ed

Logo Design and Branding

Leticia Anne Designs & Co Brown Element

Connect & Discover

Deadly Ed branding design

Leticia had Kane, a proud Darug man and Josh, a proud Worimi man, reach out to me in February to yarn about their vision for their branding… and it all came to life from there. It excited me so much, as bringing cultural learnings into our education as a priority has always been something she suggested. There is so much power in Aboriginal culture, from the learnings, from our Dreamtime stories, Language, Art, protocols, respect and growth.

About Deadly Ed

Our aim is to ensure every student, teacher and school can learn about and embed Aboriginal culture and perspectives into their learning, lives and lifestyle. By ensuring any teacher and workplace can connect with our expert Aboriginal educators and artists, all kids can get the opportunity to be a deadly learner.

As both former classroom teachers, we’ve witnessed and experienced first-hand the lack of authentic and engaging Aboriginal Education and support in teaching it within schools for teachers & students.
Kane & Josh
Deadly Ed

Deadly Ed went with our starter branding package – Biladurang ‘Platypus’ which includes: design brief, full logo suite, selected thank you card, and swapped out the one-page style guide for a full branding guide.

Gather & Create

Within their logo, you will see the teachers (people symbols on the left) sitting around the yarning space in a community circle guiding the students (small people symbols on the right). You’ll also find the boomerangs respecting culture, storytelling and growth surrounding them.

KEY WORDS & VALUES when it came to developing their brand identity:


Share & Embrace

Check out Deadly Ed’s instagram to see how it’s all been embraced and come to life quickly! They even have some Deadly jumpers to share. These two man are ones to watch and support! Enquire and book your school or organisation in for their teacher professional development course & Aboriginal Art murals or workshops. They are all about connecting teachers across the nation.

Deadly Ed branding design

We would like to acknowledge the Traditional Custodians of the land that we stand and live upon. The beautiful Country created throughout our Dreamtime over 70,000 thousands of years ago. We’d like to pay our respects to our Elders past, present and future emerging for they how the acknowledge, guidance and resilience of our people. We’d also like to extend our gratitude for the gifts our Mother Earth and Baiame’s creations – for our people, land, waters & sky. We would like to further this to all our First Nations clients, businesses, creatives and community members across all Nations within Australia.