Leticia Anne Designs
Aboriginal art illustration of dots in different branding colours of Leticia Anne Designs representing journey

Deadly Ed

BRANDING, GRAPHIC DESIGN  |  2021
Photo of pottery by Leticia Quince

connect & discover

Client:
Deadly Ed
Services:
Branding & Graphic Design
Date:
2021
Logo design Deadly Ed

I had Kane, a proud Darug man and Josh, a proud Worimi man, reach out to me in February to yarn about their vision for their branding… and it all came to life from there. It excited me so much, as bringing cultural learnings into our education as a priority has always been something I’ve suggested. There is so much power in Aboriginal culture, from the learnings, from our Dreamtime stories, Language, Art, protocols, respect and growth.

About Deadly Ed

Our aim is to ensure every student, teacher and school can learn about and embed Aboriginal culture and perspectives into their learning, lives and lifestyle. By ensuring any teacher and workplace can connect with our expert Aboriginal educators and artists, all kids can get the opportunity to be a deadly learner.

“As both former classroom teachers, we’ve witnessed and experienced first-hand the lack of authentic and engaging Aboriginal Education and support in teaching it within schools for teachers & students.”
– Kane & Josh, Deadly Ed

Deadly Ed went with our starter branding package – Biladurang ‘Platypus’ which includes: design brief, full logo suite, selected thank you card, and swapped out the one-page style guide for a full branding guide.

Logo design Deadly Ed
Logo design Deadly Ed
Logo design Deadly Ed
Aboriginal meeting circle icon for Leticia Anne Designs branding icons

gather & create

Within their logo, you will see the teachers (people symbols on the left) sitting around the yarning space in a community circle guiding the students (small people symbols on the right). You’ll also find the boomerangs respecting culture, storytelling and growth surrounding them.

Branding guidelines Deadly Ed
KEY WORDS & VALUES when it came to developing their brand identity:
  • Empowering
  • Authentic
  • Supportive
  • Deadly
  • Culture
  • Accessible
  • Dependable
Hat mockup with logo
Flyer design
Sweatshirt mockup with logo

share & embrace

Check out Deadly Ed’s instagram to see how it’s all been embraced and come to life quickly! They even have some Deadly jumpers to share. These two man are ones to watch and support! Enquire and book your school or organisation in for their teacher professional development course & Aboriginal Art murals or workshops. They are all about connecting teachers across the nation.

Visit InstagramVisit Website
Drink bottle mockup with logo

related projects

Aboriginal meeting circle icon for Leticia Anne Designs branding icons
Aboriginal art illustration of dots in different branding colours of Leticia Anne Designs representing journey